when _ June 17 – 20, 2010
where _Association of American University Presses
______ Salt Lake City Marriott Downtown
______ 75 South West Temple, Salt Lake City, UT 84101
______ tel (801) 531 0800

Reflecting on, responding to, and grappling with publishing’s existential identity crisis, this year’s AAUP meeting, Toward a Sustainable Future, includes presentations on “What are Books Good For?”, “The Business Case for XML, or Is PDF Dead?”, “Growing Sales in Tough Times,” and “Hyperabundance: The Future’s So Bright, I’ve Gotta Wear Shades”.  Black Clock 12 author, Carolyn Kellogg, will also be in attendance as a panelist discussing “Friend Me: Social Networks as a Marketing Tool” on Friday, June 18th at 10:45am:

Social networking sites like Facebook and Twitter have become an incredibly powerful source for virtually all of our news and entertainment needs. A recent news story confirmed that Facebook is the second most popular site on the internet—only Google has more daily downloads. If our readers are getting information from social networking sites, it only makes sense that university presses participate in the conversation. How can university presses harness these incredibly popular and influential sites to reach our readers? How can we develop engaged communities of interested readers? This panel will demystify and navigate the social networking phenomenon to help us get the most bang for our tweet.

Panelists: Laura Baich, Electronic Marketing Manager, Indiana University Press; Jennifer Howard, Senior Writer, The Chronicle of Higher Education; Carolyn Kellogg, Los Angeles Times
Chair: Colleen Lanick, Publicity Manager, MIT Press

If you can’t make it to Salt Lake City, you can virtually attend the conference by checking out the program, reading the wiki, and trolling the meeting’s Facebook page.