The Mission Creek Festival cannot compare to the LA Times Festival of Books, The Frankfurt Book Fair, or the London Book Fair in glitz or breadth. The significance of a festival like Mission Creek is that it brings literati and publishing trends to nooks of the cultural universe beyond the campuses of sweeping grandeur and vitalized urban centers. These smaller fairs and festivals are microcosms full of innovative presses, journals and authors. They happen in places often considered far between.
The Mission Creek Festival, which took place from March 28th to April 4th in Iowa City, is just one of the many growing gatherings. And its continued success shows that yes, people care about books. People care about literary journals. People care about Tao Lin. Drawing crowds of people to see authors like the beatific Tao Lin at the Prairie Lights Bookstore, and the risible Sam Lipsyte at The Mill, the festival flooded The Ped Mall with musical acts and readings spanning a week. This included a lit crawl that featured twenty-five different writers reading “quickies” in six different locations including the Foxhead, famed hangout of the Iowa Writers’ Workshop folks. Joe Tiefenthaler, one of the organizers took the time to fill Black Clock in on some of his thoughts on the festival this year.
BLACK CLOCK: What surprised you about the festival this year?
JOE TIEFENTHALER: Turnout. We all sort of wondered early-on whether or not the events this year would work… there were just so many of them, on more days than ever before, but more people came out than I could have imagined. Speaking on the literary side of the festival’s events, the fair had well over 350 people walk through the tables, nearly double last year, and I saw arms stacked with books walking away. At the lit crawl, audiences of 20 per event would have made me happy enough, but more than 50 showed up at each event–at any point, more than 150 people were out somewhere downtown engaging emerging young authors doing their thing… I’m ecstatic!
What is the most rewarding part of putting on a festival like Mission Creek?
Just that, what the audiences took away, whether it was books or having just seen one of their idols in person (the number of times I heard “I can’t believe I just saw Guided By Voices,” “Sonic Youth,” and “John Waters.”) And everyone new to town loved this place, so the reward is just that–the town and artists we love supporting and excited about having just engaged with one another.
What do you feel Iowa City lends to the experience?
Iowa City is tight-knit, and ready to devour so much… a town of diehard fans ready to consume a range of artistic (and athletic) endeavors in places they frequent and love. It’s a town of people that like to stay engaged, and whether through financial support (a la buying tickets or sponsoring) or volunteering, the community will participate in any way it can.
What are your hopes for the future of the literary portion of the festival?
I’ve already met with other head producers (Andre Perry, our Director, and Chris Wiersema) on the ways in which the literary programming can rival the music, including the pieces of the puzzle we just won’t sacrifice. More events, a larger book fair, etc. My best advice, stay tuned in for next year…
by Sara Gerot
a writer and Associate Editor of Black Clock

